What is Affiliate Marketing?
Affiliate marketing in simple terms is where a business rewards its affiliates for every guest or client brought with reference to the affiliate’s individual marketing hard work. It can also be said to be a contract between an affiliate and an online business owner.
When you have now joined the company as an affiliate, you are given a unique URL link that has a tracking system of the business owner to see where conversion is coming from.
An affiliate marketer does not need an office. Just like any other online job, having a computer with good internet connection is vital.
Affiliate marketing is a win win situation since both the affiliate and the product owner make money. The payments are based on commissions for each sale made. Every sale you make counts. Examples of affiliate’s programs are:
1. Pay per lead: – Here the affiliate is paid per every sign up that has contact information. The information in the sign up may consist of as little as an email or very detailed information.
2. Pay per sale: – Like the name suggests, an affiliate is only paid after making sales. An example of these companies includes commission junction and clickbank.
7 Points To Reflect On When Doing Affiliate Marketing
1. Promote services and products that you are certain with
The only way you can confidently promote a product or service is by trying them out first. If a product or service works for you then the chances of it failing on someone else are very minimal. By so doing you will get a better outline of the product or service that you want to promote, so that it does not hurt your online reputation.
Trust is a very important mechanism of affiliate marketing. Trust is not a one time build thing. You need to build and grow your trust with your clients or your potential buyers. After all is said and done, you will find that partnering with any company will be an outstanding opportunity since visitors will carry some of that trust to their dealings with you.
3. First Impression
Always look for appealing home pages for affiliate programs you want to market their products or services. Visitors tend to stay more on sites that are appealing. If the home page of that company you want to partner with is not appealing to you, then certainly it might not to someone else.
An appealing home page should have informative and educative content than marketing fields. You can also look out for a home page with good images, video clips and audio clips that explain the products or services since they help to increase sales conversion rates hence making money through affiliate marketing.
Do a thorough research and see what others are saying about a particular product or service. This is very important because what captivates you might not do so to others, since people have different views.
5. Promotional Tools
Look for excellent quality products and services as they act as a big source of complimenting your site. Use excellent promotional tools such as banners, text links, newsletters and email marketing letters since visitors like to click on images which in turn assist you make leads to your affiliate marketing site.
Like they say “content is king“. This is the only way you can generate and retain traffic on your webpage. By so doing you will end up generating more traffic hence more affiliate sales you are bound to make. Before you monetize your blog identify the challenges your targeted audience are facing then give them a solution. Let them know that you are there to help them.
One easy way of interacting with your audience is by raising discussions on the comment section. If you implement on the feedbacks you get from the discussions, you will have a better blog which is more informative.
Note: Do not bombard your blog with affiliate links. Some marketers think that by so doing they will make more sales. This is not true; instead your readers might get frustrated and decide to get out of your site immediately which again might lead to low sales hence affecting your business.
7. Offer Discounts
I don’t think there is anyone who does not like riding on offers. Occasional offers have contributed to most companies making large sales thus benefiting their affiliates. This means that you need to be checking the backoffice of the affiliate company and see if they have any promotion.