Today we’re going to talk about the the Reverse Funnel System and how to use Marketing Funnels to to Maximize your Online Efforts. This is a strategy that, if used and mastered correctly, can change the dynamics of your business “virtually” overnight.
The Marketing Sales Funnel, or the Reverse Funnel System, is probably one of the most genius concepts that ever came down the super highway in the world of Internet Marketing.
Here’s what George D. Harris, President and CEO of Harris Marketing Group, Inc. has to say about it:
“The Reverse Funnel System combines Network Marketing with the power of Internet Marketing. We no longer have to cold call prospects, chase dead-end leads, spend themselves broke on advertising campaigns or even hound people about building true financial freedom for themselves. This system weeds everybody out and leaves users with highly motivated, truly qualified leads.”
It’s based on the principle that consumers would enter your marketing funnel through several on and offline strategies and go through a “system” to become happy customers. Some of these strategies include the following:
- Trade shows
- Webinar Seminars
- Live Speaking Engagements
- Direct Mail
- Referrals** (Well talk more about this one in a minute)
To explain the concept one step further you can think about it this way. If you are marketing a product, say a nutritional product just to use an example, and you talk to 100 people about your product, you will perhaps get 10 people that will be interested in talking to you about using or marketing your nutritional product.
However, if those same 100 prospects see a capture page of you talking about how you brought in 30 people last month into your primary business because you have discovered the “Secret” to attracting prospects on the Internet, well, let us say that you will have many more people climbing the ladder to the diving board where they can flip, free fall or cannon ball into your funnel.
Your funnel will then become a sort of “pool party” of a wide variety of prospects that are going to see what you have to offer.